SEO experts will agree that getting your website to the first few pages of Google takes some strategy, some persistence, some consistency, and some work to name a few things. I want to share two ways that many overlook and it’s so, so easy. First, let me tell you why then I’ll share the what.
The search engines consider how many backlinks are connected with your website when determining where your site will rank in their listings. With that in mind, backlinks are one element in the equation. An element that you can have some direct control over and here’s how: by commenting throughout the web.
It’s that simple.
Commenting 101
I’d guess that in a week’s time you visit and read several blog posts. How often do you take a moment to leave a comment? Hmm. I thought so. Each thoughtful, relevant comment that you leave on a blog adds one more backlink to your own website. Remember how you add your name, email, and website URL before typing the comment. Yes. It’s all connecting now, isn’t it? Those items are like breadcrumbs that you’re leaving here and there across the various websites that are leading back to YOUR website.
Naturally, I’m not implying you spam blogs or leave frivolous sayings. Take time to think of something to say to the author of the post, something that adds worth and value as a comment. Tell them if their writings were helpful to you. How you may use this information. Share some add-on information if you have it and it’s applicable. Ask a question to learn more.
The important part is to get in the blog post conversation – the blog community. An added bonus to getting in the conversation is that the blog author will get to know you if you’re a frequent commenter and remember you. Ah, that’s a very good thing to be remembered for adding relevant input to a blog.
Commenting 102
A second backlink traffic pattern that is often overlooked is forgetting to leave book review comments on Amazon, Barnes & Noble, and every other bookseller’s review site. After reading a business book (or any topic book), be sure to leave a brief review. When you log-in to set up your reviewer’s profile remember to use your real name, your business website URL, and your business email address – fill it out completely, add your photo, too. These reviews can lead others to your website especially if you’re an avid reader. Plus followers will begin seeing your name coming up with multiple business books and can follow you as a reviewer to see what you like and what you suggest bypassing. When the books are on today’s trending business topics others will see that you’re up on the most recent releases and you’re continually learning. All excellent traits that a leading business professional wants to do and portray.
Never leave this type of SEO money on the table. It’s golden and takes so little time.
A few minutes taken to leave a blog post or a book review can have BIG payoffs in your page ranking and in your visibility to potential clients. Maximize your efforts, after all, you’re already reading the blog and you’ve already read the book so share your viewpoints.
Need some practice? Start here. I promise it’s painless…plus comes with big payouts. It’s even worth setting aside a minimum of 30 minutes a week to purposefully seek out and read other’s blogs…just so you can leave some thoughtful, engaging comments.
All so true, Ruth. Thank you for your clear reminder. I’ve heard people say they don’t have time in their business to be reading blogs and commenting; and, like you, I suggest we simply must make the time.
I like to think that not only am I cultivating backlinks, but I’m also picking up great information and perspectives that I can tuck away in my “blog ideas” file — never know when the need might arise to make added good use of that post information. We win all the way around :>)